Meet Your Business Hada Madrina

Hola, hola! I'm Ashley K. Stoyanov Ojeda, author of "Jefa in Training" and the jefa who has the honor of guiding this incredible comunidad.

I wrote this book in 2020 because the resources we deserve as Latina entrepreneurs didn't exist yet. The Circle is my attempt at helping more Latinas pave their own paths, tell their stories and build wealth-building businesses.

My hope is that The Jefa in Training Circle can be there for you when you need a third space that makes you feel like you're at home with some of your favorite like-minded primas and hermanas.

And if you need anything at all, you can always send me a message. I'd love to hear from you.

xx

Latinas are the fastest-growing group of entrepreneurs and still, most business resources weren't built with us in mind.

So we piece together advice from books, podcasts and courses never written for the way we actually build.

We are not the problem, the resources were just incomplete.

The Circle was built to close that gap.

Some resources you'll find:

✨Monthly group coaching sessions where you bring your most pressing questions and leave with real answers

✨Expert-led workshops on the topics that actually move the needle like sales, marketing, visibility, finances, and AI tools

✨ A WhatsApp community that feels like a group chat with your amigas, not another bland networking space

✨ Co-working sessions and content creation blocks so you actually do the work, not just learn about it

Events

What's Coming Up For Our Members

You don't want to miss these!

  • Jul 16 at 5:30 PM – 6:30 PM UTC

Business Chisme (aka group coaching + mastermind, formerly Office Hours)

  • Zoom
  • Included with membership

Jefa Business Chisme — our monthly open group coaching meets mastermind session. Bring your real business questions, get live strategy, leave with a next step. Comadre to comadre, once a month. Included in all paid tiers.

  • Jul 21 at 10:00 PM – 11:30 PM UTC

Recalibrate: A Mid-Year Reset for Jefas

  • Zoom
  • Included with membership

A 90-minute pause to get centered. No pressure to do more, no guilt about the goals that shifted. Just honest space to look at what's working, what's quietly draining you, and what you want the rest of the year to feel like. See more info and get non-member tickets aqui: https://luma.com/04f0z3tj