Hola, hola! I'm Ashley K. Stoyanov Ojeda, author of "Jefa in Training" and the jefa who has the honor of guiding this incredible comunidad.
I wrote this book in 2020 because the resources we deserve as Latina entrepreneurs didn't exist yet. The Circle is my attempt at helping more Latinas pave their own paths, tell their stories and build wealth-building businesses.
My hope is that The Jefa in Training Circle can be there for you when you need a third space that makes you feel like you're at home with some of your favorite like-minded primas and hermanas.
And if you need anything at all, you can always send me a message. I'd love to hear from you.
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Latinas are the fastest-growing group of entrepreneurs and still, most business resources weren't built with us in mind.
So we piece together advice from books, podcasts and courses never written for the way we actually build.
We are not the problem, the resources were just incomplete.
The Circle was built to close that gap.
Some resources you'll find:
✨Monthly group coaching sessions where you bring your most pressing questions and leave with real answers
✨Expert-led workshops on the topics that actually move the needle like sales, marketing, visibility, finances, and AI tools
✨ A WhatsApp community that feels like a group chat with your amigas, not another bland networking space
✨ Co-working sessions and content creation blocks so you actually do the work, not just learn about it
Events
You don't want to miss these!